Archive for SEO
Let’s take a peek at some of the top reasons why you should make SEO Search Engine Marketing and rankings a priority in your business.
- Search engines are one of the best places to get traffic from – you can go for free traffic or paid.
- Search engine users are looking for what they want over 2 billion times a day.
- These motivated buyers use search engines daily to locate and purchase products and services online.
- Most important, there is no reason you can’t have your site there to get the traffic and sales you deserve.
- Over two hundred million searches a day are made on Google.
- 33% of the Internet users believe and feel that the # 1 spot on Google is the number one brand for that search.
SEO, what the heck is the real deal of these three letters??? The main definition and functions of SEO is to improve a web site’s position within the organic (free) search results for specific terms. We use SEO for a specific purpose - to get rankings and targeted quality traffic (visitors) which leads to sales if done correctly.
Focus on the “Big Three” -
- Google with 72% market share
- Yahoo with 17% market share
- Bing with 11% market share
You can get your site free traffic on all three. I would recommend putting your focus on where most of the market share is and make sure you have a solid strategy in your business for Google ranking.
A critical ingredient that some search engine marketers fail to include that gives their sites high rankings is Relevancy. So your job is to make your web pages the most relevant pages available for the keywords you want to rank for.
For example, if you had a site that you wanted to get ranked for “Work at Home Moms”, then the website should have that focus and theme so the relevancy is there. If you start to include all kinds of topics that are non-relevant, such as how to get dates on Facebook on your Work at Home Moms site, then you start to lose ground with Google.
Go out there and do the SEO thing well and win- Sharon Ann Irwin
P.S. If you’re seeking Internet marketing help and want to get your business into high gear now vs. later, feel free to apply for a free business assessment with me. I’d love to put my brain on your business to move you to the next level.
If you’re someone who already has SEO skills, this is most likely too basic for you. If you’re someone who is eager to learn the key definitions so that you can better manage your business from an SEO standpoint, then this will help to get you going in the right direction. Don’t feel like you have to become the SEO expert if that is not your passion. Just gain an understanding of it so that when you’re hiring out for SEO talent you can select the right assistant to get the job done well.
SEO: Search Engine Optimization
SE: Search Engine
On-Page Optimization: There are two main categories of SEO- “on-page SEO” and “off-page SEO.” On page includes changes and additions that are made directly to a webpage that you are trying to achieve better bankings for.
This would include the use of proper title tags, meta-tags, body text, site maps, and links with the proper anchor text.
Both are important and should be put into play for optimal rankings in the search engines.
Off-Page Optimization: Off-page SEO includes tasks that you can do to improve your rankings without anything being done to your page. This includes inbound links with proper anchor text and Goggle Page Rank.
Keywords/Keyword Phrases: Simply the words and phrases that are being searched for by web surfers that you would like to optimize your web pages for.
Organic Traffic: Free search engine traffic…unlike pay per click traffic which is purchased. Next time you’re searching on google, look at the top of the page and then on the far right. If there are advertisers, it will say “Sponsored links” - these are the sites that are paying…this is not “organic traffic”.
Incoming Links: These are links on other websites that point to your website.
Anchor Text: This is the practice of using actual keywords in your hyper-link as opposed to unrelated text.
For example, let’s say you’re trying to get indexed for the keyword phrase “XYZ Business” - you would want to make the XYZ Business an anchor text. This is a better way to get your keywords into the text instead of putting “click here” you want to use Anchor Text that is relevant.
Always keep in mind your purpose of why you want to be listed in the search engines in the first place. Your goal is to not just get SE traffic, it’s to convert your traffic into endless leads. This is what will set you apart in the crowd as an online marketer. There are many websites today that get tons of traffic, however, very few of them really know how to capture the traffic and market to it in order to profit.
It’s exciting to learn, do, and teach others what the ropes are with effective Internet Marketing Strategies. Keep taking steps each day and week, and before you know it you will have an Internet Lifestyle Empire of your very own.
Expect Success- Sharon Ann Irwin
Internet Marketing Made Simple!