Top of Form

There are thousands of network marketing business opportunities to choose from.  They all claim to be “the best”, have the best product or service, the most amazing compensation plan, support and training on and on and on!  For some companies these statements are true, but for some, they are not. The question is, how do you cut through all the hype and get to the truth?
Over the last several years I’ve become savvy in the area of resources and things that are important for you to consider and evaluate in your search for the best business for you.  In this article, I will share some of my insights to allow you to find the real deal.

I personally look at five areas, and if any of them don’t meet my criteria, I note it on my scorecard.

Here are the five areas:

1.       Management Team – With a strong Management Team and a below average product, you can still WIN!

However, with a bad Management Team and an amazing product, you’re headed for a company to get driven into the ground. Here are some quick clues for a network marketing management team:

• Experience as successful network marketing distributors (you want them to think like you do)
• Experience building multi-million or billion dollar businesses
• The President/CEO should be a charismatic visionary leader who naturally attracts followers
• The CFO should be someone with extensive experience handling money decisions for large companies
• The marketing team should have extensive experience marketing in network marketing
• Finally, it’s great if the team includes someone who has experience in international expansion

2.       Market Trends – Simple, is the company sitting in front of at least one powerful marketing trend?  A solid network marketing company that is going to be around for years to come, has a solid and ethical business approach.  You want the company to fit into the Entrepreneurial Boom we’re having!  With corporate America restructures/layoffs and the overall economy, more people have become interested in home based businesses. Quick example: A wellness product is sitting in front of the powerful Wellness Boom, which is approaching a trillion dollar industry with 76 million baby boomers (in the U.S. alone) who are all interested in wellness. That’s a powerful market trend! Look around the market to see if it is flooded with similar products/services or if it’s a unique powerful market trend that will drive the company through massive growth for years to come.

3.       Product – When you look at the product, you will find just about everything sold in network marketing. However, not every product is suited to network marketing. If you look historically at the industry, you will find that some of the top product categories are health products, skin care, and household products. The reason these are the top product categories is that they are all consumable. When products are highly consumable (re-ordered regularly) there is a bigger chance you’ll set yourself up for a strong residual income if you build your organization right.  In addition to highly consumable products, look for them to be unique in some way – look for patents and things that make them like nothing else anywhere.  This way, you aren’t playing the game of “my product is better than yours.” If the product fills a common need and it creates an emotional response (it impacts a person’s life), you’ve got a very big winner.

4.       Compensation – Look at the plan, is it a fair and lucrative compensation plan? What does that mean? Well, it’s important to get a feel for the history of the average numbers of people current distributors sponsor for part-time and full-time incomes.  Also, the plan should have the ability to create high six and seven figure incomes to attract the heavy hitters into your organization. You want a balanced compensation plan to meet the needs of part-time networkers as well as the full-time veterans.

5.       Training and Support – The biggest reason people fail in network marketing is that they don’t do the work necessary to build their business.  With that being said, it’s really all about YOU to make it happen!  However, there is a second reason, and that would be a lack of proper tools and support to allow associates to grow themselves and their results. In a good network marketing company, you will find a mix of company training, quality tools, national conventions, regional events, and leaders who provide local meetings, teleconferences, and their own webinars.

There you go…now you have five areas to review in a company to find one that is solid and meets your needs.
If you’re at a point where you are searching for a network marketing business, hopefully this will help you cut through the fog and find the right one for you.

To your success-

Sharon Ann Irwin

www.winwithsharon.com Conquer The Internet Today!  Get your free DVD!

Sirwin68@comcast.net

(916) 223-4244 direct