Archive for Internet Marketing
3 Winning Social Media Strategies
Posted by: | Comments
3 Winning Moves For Social Media
When you implement and learn powerful ways to boost your Internet marketing presence…You’ll be in the zone of boosting your bank account. Let’s look at 3 simple things that will lead you to a winning social media strategy. Also, things to avoid so that you don’t come off as a “Rookie in the Social Media World” of the 21st Century.
Today, the new landscape of social media has placed the opportunity in front of business owners to be able to network and touch more lives than the traditional local belly to belly stuff that we all do in our businesses.
Regardless if what anyone thinks of social networking sites, the fact is that they are here to stay. They’ll continue to evolve as everything in the online world does…but they will exist long term. Why do you think for the first time in Super Bowl History major advertisers have pulled their spots? They will put their money into social media platforms instead since there is more value “eyeballs” opportunity to build ”fans” in the social media arena these days.
Let’s look at three simple ways you can begin or even enhance your social media strategies so that you can boost your presence and bottom line.
1- Don’t make the mistake of going out and thinking if you collect a zillion contacts via Face Book, Twitter, YouTube, LinkedIn etc. you’ll have it made. I see this all too often being taught as a strategy for direct sales and networking online. Go out and add as many people as possible and get busy sending out messages, meeting invites and tweets. This is not a good idea…it’s a rookie move for sure.
Instead your goal should be to build relationships. If you go to a local networking event and just collect a stack of business cards what do you have? A stack of business cards 
If you collect the cards at the same time share some value with the person you collect the card from and then send them more value then you’re building a relationship with value in it. So start to view your contact process on any social site as a long-term relationship. Ask yourself if you really know the people that are following you on your social sites…or are they just followers that you know nothing about. I guarantee you that the business person with a smaller list of followers that has taken time to build relationships and value with those followers will have more profits than the business owner with a huge list of contacts and fewer relationships/value established. Go into to your connection process with the goal of creating “Raving Fans” and see how that changes your overall success.
Tip- You can in less than a few minutes time read a bit about a person in their profile to see what they love to do and what they are involved in now. Where they went to school, what hobbies they love if they have a family, grandkids etc.. If you have a true connect point in common then let them know when you send them a request. Don’t just friend request someone you haven’t even looked at in terms if there is a true connection point between the two of you.
Also, don’t make your friend requests about them looking into what you’re doing they don’t give a rat’s and it’s a turn off to come across like that. Act professional. You wouldn’t go into a networking event and approach someone get their card and then pitch them on your idea/attempt to close business on your first contact so don’t do it in the social networking arena either. If you do you’ll look like a “Rookie” and most likely won’t get a second shot to build that long-term relationship.
2- I’ll keep this short since I went into detail in item number 1. Go into your social media sites with a specific purpose in mind. You will get more business this way. Keep in mind that you’re not on the social sites for the sole purpose of collecting customers “sales”. It’s a bigger vision of what can you share in the way of your expertise and value so that others are naturally attracted to you and can learn more about who you are. People do business with people they know, like and trust. Use your social media platform to let others get to know you, like you and trust you over time. This will happen when you build a plan with a purpose that is solid. When you build a social media strategy with specific purpose you can have it all done in 2 hours a week. This is just one of the many things I’ve been able to learn and implement in my business that is making a big difference.
3- Go ahead and get personal…all business all the time makes for a very dull business man or woman. Chances are you have some interesting hobbies and things that you love to do outside of business time. Share that side of you so people can relate to you and connect more easily. If you collect something unique, have a special breed of dog or cat. Something big is happening in your life you want to share…Do it. Whatever you love to do in life share it and you’ll instantly become more real to your contacts.
In a nutshell, we are in the midst of a huge social media boom a time where the business owners who experiment and embrace this boom will be a part of the revolution that shapes social media history. I’m on board with it and having a blast learning and implementing.
Stay in touch with me by reading my weekly E-Zine. I promise that it will be packed full of ideas, tips and strategies for you to grow your business faster in the 21st Century. If you want to implement all of the goodies online today in your business faster vs. slower then be sure to fill out a “Complimentary Business Assessment” and myself or one of my assistants will be in touch to schedule a time with you.
Cheers to Your 21st Century Success- Sharon Ann Irwin
7 Steps To Leadership in Your Home Based Business
Posted by: | Comments
Whether you’re a newbie just starting out in your home based business or you’re a struggling marketer due to lack of posture, this 7 step plan will begin the process of positioning you as the leader people are seeking.
What ever place you find yourself and your business in as you read this you’ll soon see that you can get all 7 of these steps implemented in your business within the next 30 days.
1. Start a personal development routine. Be committed every day to consume books, CD’s, tapes, and make sure to include leadership topics. One of my favorites authors on Leadership is John Maxwell. Spend at least 30 minutes in the early am or pm before you drift all will do. It’s important that you make it a daily habit.
2. Create and publish content via videos, articles, blogs, emails etc. on what you’re learning and implementing. People will be automatically attracted to you because you can teach them something they are seeking to learn.
3. Know the common objections that prospects will have about joining your business opportunity so that you are quick on your feet. One of the biggest fears of marketers is to talk to people about their business. They’re terrified that that they won’t know what to say and how to handle objections. They fear rejection. If you know the common objections and the answers you have no fear and really no rejection it’s simple stuff.
4. Study from some of the best business trainers in the market like Jeffrey Combs he is a master asker and a master at closing sales, Learning what Jeffrey teaches will give you posture so you can effectively and easily handle objections. You will learn about different personality types, procrastination and all kinds of valuable topics. Developing your posture in your phone conversations which will demonstrate your leadership abilities.
5. Know how to help a new business partner enroll into your business. Have a step by step plan for them by creating a welcome email that gives them a process to get started fast in their business. Provide a training platform for them to learn internet marketing. This training platform should be step by step video training. Most people are visual learners and want to be shown how to do things. Meet with your new business partners weekly to answer their questions, keep them focused and on track with their next steps in the marketing process and to encourage them.
6. In your ad copy, talk about your training platform, your one on one coaching, your webinars and reassure them that you are committed to their success. In your marketing materials share business building tips and know-how. Offer resources and why they may want to use them. Give away your best stuff this is what leaders do.
7. Take on the role of a Teacher, Mentor and Coach in your business and new team members will follow your lead. Be active in your business, implementing your marketing, leading by example. Again, this is what internet marketing, home based business leaders do.
Cheers to your success- Sharon Ann Irwin
P.S. If you’re seeking assistance to short cut your learning curve in any or all of these areas… I’d welcome you to connect with me for a business assessment where we can look at your specific needs to get you to your goals sooner vs. later.
Social Media Marketing and Your Brand Building Efforts
Posted by: | Comments
When looking at your big picture, consider not only how it serves your customers but also be engaged with what they are saying about your brand, especially in social media. Long gone are the days where you could just put up a static website and service your customers. Let’s look at some key areas that will help you in building your brand and using social media marketing. The best thing about using social media marketing to build your brand is that it will keep you on top of mind with your customers.
- Starting with your website, this is a place you can begin to establish value and assist your clients in seeing how they can relate to your brand since it’s a part of their story as well.
- Building relationships along the way with others using social media will tap you into what people care about, what they are looking for, and you’re sure to connect with likeminded leaders that you can collaborate with and develop some really cool stuff to deliver even further value to your clients.
- When you’re creating content for your brand, such as blogging, participating in guest blogging, webinars and sharing valuable content, you’re allowing people to connect to you as a person. You are the brand in the 21st Century. Most important is the interaction or the discussion around the content you create.
- Hosting events - these can be online or offline and they are one of the hottest ways to build awareness. Social media can and absolutely should be used to drive awareness.
- Your social media blueprint must be in place and should include things such as monitoring Twitter, Facebook, blogs, discussion forums and other communities with your focus being on learning, engaging and forming relationships.
The most important thing to focus on in your social media marketing is having fun by doing what you love to do every day. People are looking to feel your brand . Get into the mode of making your top priority to make your brand a part of their daily habits and then you’ll be sure to create a buzz on and offline.
Sharon Ann Irwin
Top 7 Strategies to Use Now to Become an Expert Internet Network Marketer!
Posted by: | Comments
I’m excited to write this quick article today to share the Top 7 Strategies that are teaching Internet Network Marketers worldwide how to generate endless leads, convert those leads to “raving fans”, maximize their profits and live the lifestyle of their dreams as Professional Internet Marketers.
In this article you will learn the 7 Strategies that have allowed the Top Internet Marketers Today to build businesses that most only dream of. The best news is that you can implement just a few of these strategies or all of them and you’ll have set yourself and your business apart from the pack. How does zero competition sound to you?
Let’s get going…What are the Top 7 Strategies that Internet Network Marketers have learned?
Strategy # 1- They scientifically know the keywords that are most profitable. By doing this, they are not wasting time or money in the wrong areas. Imagine…this would be like owning your very own James Bond X-Ray Google Glasses to see from the inside out how much money you can spend to ensure your online business is making a profit!
Strategy # 2- They have all the little known secrets that are used to optimize their Blogs to generate massive amounts of traffic, recruit on autopilot, and overall, make a fortune with their blogs… for little or no cost!
Strategy # 3- They have learned how to leverage Facebook to create huge organizations. This is a simple way to create endless sources of leads, turn those leads into relationships, and those relationships into new business… this strategy is not only fun, but it can be very lucrative if you know how to do it right!
Strategy # 4- They know how to use video marketing with large leverage. Imagine, learning how to quietly create over 1,000 pieces of content from just one video to create a flood of links to your website, rank organically on Google in under 48 hours for virtually any keyword, and watch the new leads and customers come flying in!
Strategy # 5- They dominate with Article Marketing - this is by far the most lethal marketing on the Internet today for any Internet network marketer. Imagine learning and using a Step-By-Step Blueprint to create 100+ Leads each day in under 90 days 100% Free!
Strategy # 6- They focus on simplicity and using list builders, E-Zines, Solo Ads, Classifieds and Forums. These simplistic strategies are how smart Internet Network Marketers are creating positive cash flow literally with the click of a button. This is hands-down the easiest marketing strategy on the Internet for networkers on a budget.
Strategy # 7- They offer LIVE coaching for their students to learn from - Top Leaders who are able to bring in new customers at a ratio of up to 50%+ for their specific businesses. Imagine being able to hear how this is done so you can begin to do it as well! This one Elusive Skill-Set can feed your bank account & your business forever.
Be sure to print this strategy list and keep it on top of your desk. If you’re serious about becoming a Top Internet Marketer, make this your weekly action list. Before long, you’ll be an expert in the field of Internet Network Marketing!
If you’re ready to get all of these top strategies going fast, then you deserve to plug into www.winwithsharon.com where you’ll get the opportunity to have the expanded blueprint for each of the strategies above. The best thing is that this is just the tip of the Internet Marketing Expert Learning Community Iceberg!
Cheers to your Internet Marketing Success- Sharon Ann Irwin
http://sharonannirwin.com – Internet Marketing Made Simple For You!
It’s not about picking your Niche!
Posted by: | Comments
The True Key is Discovery!
I wanted to share some insights today about why it’s not really about picking a niche. Especially as it relates to the world of information and Internet marketing. I’ve heard and seen plenty of people including myself say “If I could just decide what niche to focus on!” It’s not about picking a niche, it’s really about discovering the hottest niche and filling it with solutions.
Let’s take a look at what a niche is anyway…If you asked around to your peers you may hear a niche is a group of people that you select to market something to. They are all assuming it’s a group that you choose or decide upon.
Now let’s see the word niche from the view of how it’s really defined… a niche can mean a hollow or recess in a wall or possibly a nest. In biology, the word may be used to define a place in the ecosystem where a particular animal or organism is perfectly suited. A real key to remember as an Internet marketer, especially when dealing with informational products, is that Products Fill Niches in Markets! So a market niche is a need that many people have that your product fills. You’re really looking for the unmet needs.
Coming from the mindset that the product fills a need within a niche, it’s quite simple to see that a niche is not something that just gets picked like a selection off a dinner menu. It’s something that must be found and uncovered or discovered so it can be solved.
One of the biggest things that prevents people from getting their business into high gear or even getting started is the inability to target a good niche. A suggestion so that you’re not spinning your wheels and wasting valuable time would be to not look at it as picking your niche. The way to nail down a good solid niche is to go find an area where there is a group of people who have needs that aren’t getting met.
There are simple ways to find these things out…just ask your audience what their biggest frustrations are or look around at all of the forums in your industry and see what people are saying and asking for. A need that is unmet is a great place to insert value and a solution.
In review it’s simple, don’t think of your niche as something you pick. It’s a process of discovering needs that are not met and then filling in the gap with valuable solutions.
To your success- Sharon Ann Irwin
How to create an effective E-zine that brings value to your readers.
Posted by: | Comments
The basic elements of every e-zine are your business information, a personal greeting, a value section, product information (tie it to your value section if you can), and links for more information embedded throughout. The embedded links can be things like your website, privacy information, and how customers can opt in or out. Let’s take a quick look at each of the main elements and how you can create them.
Your business information area- is where you would put things like your logo, business name and contact information- including your phone number, e-mail address, website URL and a physical address. Simple basic things!
Your personal greeting section- is where you have an opportunity to connect directly with your customers. Keep it in line with your overall theme but do offer an emotional appeal. If you’re planning on outsourcing your e-zine, this would be the area that you still write. There is no way to fake authenticity. Talk about what’s important to you this month, it can be a challenge that you overcame as an example. If you’re introducing something new, you can put it there as something that has been up with you…the work that went into it and the excitement for the new product launch. You get the idea.
The Value Section- this will be the real heart an soul of your e-zine, it is what will keep your readers coming back for more month after month! The main goal is to simply offer information that will be valuable to your readers. This can be something that will save them time, money or it can be insights that will get them going into new directions in business that they may have never dreamed possible before reading your value section! You can include things such as articles, Q & A, reviews, interviews, statistics and even articles written by others. You won’t need each of these in every e-zine you publish, so set up a rotation and have fun with it.
Here’s a cool strategy…work to get customer interaction going within your value section by featuring a customer profile each month. Ask questions about their biggest challenges and then you can provide value when you follow-up in the e-zine with solutions.
Most important is to know that this is just another way to stay in front of your customers and continue to deliver value, which is what people want. Set yourself apart from the average crowd and focus on helping as many people as you can to get to their goals. The best part about the world of New Media Marketing such as an e-zine, is your readers will be grateful and become raving fans of yours. Also, they will be more than happy to send referrals due to the value you put into their hands.
Sharon Ann Irwin
(916) 223-4244
