Archive for Internet Network Marketing
3 Winning Social Media Strategies
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3 Winning Moves For Social Media
When you implement and learn powerful ways to boost your Internet marketing presence…You’ll be in the zone of boosting your bank account. Let’s look at 3 simple things that will lead you to a winning social media strategy. Also, things to avoid so that you don’t come off as a “Rookie in the Social Media World” of the 21st Century.
Today, the new landscape of social media has placed the opportunity in front of business owners to be able to network and touch more lives than the traditional local belly to belly stuff that we all do in our businesses.
Regardless if what anyone thinks of social networking sites, the fact is that they are here to stay. They’ll continue to evolve as everything in the online world does…but they will exist long term. Why do you think for the first time in Super Bowl History major advertisers have pulled their spots? They will put their money into social media platforms instead since there is more value “eyeballs” opportunity to build ”fans” in the social media arena these days.
Let’s look at three simple ways you can begin or even enhance your social media strategies so that you can boost your presence and bottom line.
1- Don’t make the mistake of going out and thinking if you collect a zillion contacts via Face Book, Twitter, YouTube, LinkedIn etc. you’ll have it made. I see this all too often being taught as a strategy for direct sales and networking online. Go out and add as many people as possible and get busy sending out messages, meeting invites and tweets. This is not a good idea…it’s a rookie move for sure.
Instead your goal should be to build relationships. If you go to a local networking event and just collect a stack of business cards what do you have? A stack of business cards 
If you collect the cards at the same time share some value with the person you collect the card from and then send them more value then you’re building a relationship with value in it. So start to view your contact process on any social site as a long-term relationship. Ask yourself if you really know the people that are following you on your social sites…or are they just followers that you know nothing about. I guarantee you that the business person with a smaller list of followers that has taken time to build relationships and value with those followers will have more profits than the business owner with a huge list of contacts and fewer relationships/value established. Go into to your connection process with the goal of creating “Raving Fans” and see how that changes your overall success.
Tip- You can in less than a few minutes time read a bit about a person in their profile to see what they love to do and what they are involved in now. Where they went to school, what hobbies they love if they have a family, grandkids etc.. If you have a true connect point in common then let them know when you send them a request. Don’t just friend request someone you haven’t even looked at in terms if there is a true connection point between the two of you.
Also, don’t make your friend requests about them looking into what you’re doing they don’t give a rat’s and it’s a turn off to come across like that. Act professional. You wouldn’t go into a networking event and approach someone get their card and then pitch them on your idea/attempt to close business on your first contact so don’t do it in the social networking arena either. If you do you’ll look like a “Rookie” and most likely won’t get a second shot to build that long-term relationship.
2- I’ll keep this short since I went into detail in item number 1. Go into your social media sites with a specific purpose in mind. You will get more business this way. Keep in mind that you’re not on the social sites for the sole purpose of collecting customers “sales”. It’s a bigger vision of what can you share in the way of your expertise and value so that others are naturally attracted to you and can learn more about who you are. People do business with people they know, like and trust. Use your social media platform to let others get to know you, like you and trust you over time. This will happen when you build a plan with a purpose that is solid. When you build a social media strategy with specific purpose you can have it all done in 2 hours a week. This is just one of the many things I’ve been able to learn and implement in my business that is making a big difference.
3- Go ahead and get personal…all business all the time makes for a very dull business man or woman. Chances are you have some interesting hobbies and things that you love to do outside of business time. Share that side of you so people can relate to you and connect more easily. If you collect something unique, have a special breed of dog or cat. Something big is happening in your life you want to share…Do it. Whatever you love to do in life share it and you’ll instantly become more real to your contacts.
In a nutshell, we are in the midst of a huge social media boom a time where the business owners who experiment and embrace this boom will be a part of the revolution that shapes social media history. I’m on board with it and having a blast learning and implementing.
Stay in touch with me by reading my weekly E-Zine. I promise that it will be packed full of ideas, tips and strategies for you to grow your business faster in the 21st Century. If you want to implement all of the goodies online today in your business faster vs. slower then be sure to fill out a “Complimentary Business Assessment” and myself or one of my assistants will be in touch to schedule a time with you.
Cheers to Your 21st Century Success- Sharon Ann Irwin
7 Steps To Leadership in Your Home Based Business
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Whether you’re a newbie just starting out in your home based business or you’re a struggling marketer due to lack of posture, this 7 step plan will begin the process of positioning you as the leader people are seeking.
What ever place you find yourself and your business in as you read this you’ll soon see that you can get all 7 of these steps implemented in your business within the next 30 days.
1. Start a personal development routine. Be committed every day to consume books, CD’s, tapes, and make sure to include leadership topics. One of my favorites authors on Leadership is John Maxwell. Spend at least 30 minutes in the early am or pm before you drift all will do. It’s important that you make it a daily habit.
2. Create and publish content via videos, articles, blogs, emails etc. on what you’re learning and implementing. People will be automatically attracted to you because you can teach them something they are seeking to learn.
3. Know the common objections that prospects will have about joining your business opportunity so that you are quick on your feet. One of the biggest fears of marketers is to talk to people about their business. They’re terrified that that they won’t know what to say and how to handle objections. They fear rejection. If you know the common objections and the answers you have no fear and really no rejection it’s simple stuff.
4. Study from some of the best business trainers in the market like Jeffrey Combs he is a master asker and a master at closing sales, Learning what Jeffrey teaches will give you posture so you can effectively and easily handle objections. You will learn about different personality types, procrastination and all kinds of valuable topics. Developing your posture in your phone conversations which will demonstrate your leadership abilities.
5. Know how to help a new business partner enroll into your business. Have a step by step plan for them by creating a welcome email that gives them a process to get started fast in their business. Provide a training platform for them to learn internet marketing. This training platform should be step by step video training. Most people are visual learners and want to be shown how to do things. Meet with your new business partners weekly to answer their questions, keep them focused and on track with their next steps in the marketing process and to encourage them.
6. In your ad copy, talk about your training platform, your one on one coaching, your webinars and reassure them that you are committed to their success. In your marketing materials share business building tips and know-how. Offer resources and why they may want to use them. Give away your best stuff this is what leaders do.
7. Take on the role of a Teacher, Mentor and Coach in your business and new team members will follow your lead. Be active in your business, implementing your marketing, leading by example. Again, this is what internet marketing, home based business leaders do.
Cheers to your success- Sharon Ann Irwin
P.S. If you’re seeking assistance to short cut your learning curve in any or all of these areas… I’d welcome you to connect with me for a business assessment where we can look at your specific needs to get you to your goals sooner vs. later.
Social Media Marketing and Your Brand Building Efforts
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When looking at your big picture, consider not only how it serves your customers but also be engaged with what they are saying about your brand, especially in social media. Long gone are the days where you could just put up a static website and service your customers. Let’s look at some key areas that will help you in building your brand and using social media marketing. The best thing about using social media marketing to build your brand is that it will keep you on top of mind with your customers.
- Starting with your website, this is a place you can begin to establish value and assist your clients in seeing how they can relate to your brand since it’s a part of their story as well.
- Building relationships along the way with others using social media will tap you into what people care about, what they are looking for, and you’re sure to connect with likeminded leaders that you can collaborate with and develop some really cool stuff to deliver even further value to your clients.
- When you’re creating content for your brand, such as blogging, participating in guest blogging, webinars and sharing valuable content, you’re allowing people to connect to you as a person. You are the brand in the 21st Century. Most important is the interaction or the discussion around the content you create.
- Hosting events - these can be online or offline and they are one of the hottest ways to build awareness. Social media can and absolutely should be used to drive awareness.
- Your social media blueprint must be in place and should include things such as monitoring Twitter, Facebook, blogs, discussion forums and other communities with your focus being on learning, engaging and forming relationships.
The most important thing to focus on in your social media marketing is having fun by doing what you love to do every day. People are looking to feel your brand . Get into the mode of making your top priority to make your brand a part of their daily habits and then you’ll be sure to create a buzz on and offline.
Sharon Ann Irwin
