Archive for E-zine
How To Write Irresistible E-mail Subject Lines.
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Since it’s always good to focus on what your readers see first in their inbox, put focus on writing irresistible headings for your E-mails. The first thing to consider is your name. Decide whether you will use your personal name or business name in the from line (sender’s). Keep this detail of your system consistent so your readers will know what to expect each time they see that name in their inbox.
Go ahead and extend that same idea into the subject line…for example if your E-mail contains your E-Zine, then you can consistently use it at the beginning of your subject line. When your readers see that, they will know it’s an important E-mail and they’ll open it more quickly.
When you’re creating the subject heading, make sure it’s going to grab your readers, making them say “Yes, that’s me!” or at a minimum make them curious enough to want to click and open your E-mail or E-zine.
When selecting your subject headings, you can re-use the same headlines that are in your website, E-zine, etc. for E-mails. Speak to your customer’s pain so they know you have an understanding of what they are going through. When you create headlines that reflect this, you will get your readers to open your E-mail immediately.
Your readers will use the headline to decide if they will open your E-mail. They may decide to open it now, later, or never. Let’s focus on the now option since it’s the best!
Here are some phrases and Sentences you can use as subject headings-
Do you want to get more clients?
Three easy ways to solve__________
How to know if you’re_____________
You can change your __________ now!
When creating the heading for your E-Zine, it can go something like this…let’s say you are in the fitness field “Fitness Made Easy Tips: Three Easy Ways To Lose 2lbs. a week!” This could be your January E-Zine and then in February it could read: “Fitness Made Easy Tips: Healthy Meals in Under 30 Minutes” then you’d go on with your theme for the year with the same consistent heading so your readers know when it’s you.
I hope this has helped you to start thinking of creative ways to boost the number of readers that open your E-mail. In this day and age of information overload, it’s critical that you strive to be the best and deliver value at every step in your process.
To your success- Sharon Ann Irwin
How to create an effective E-zine that brings value to your readers.
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The basic elements of every e-zine are your business information, a personal greeting, a value section, product information (tie it to your value section if you can), and links for more information embedded throughout. The embedded links can be things like your website, privacy information, and how customers can opt in or out. Let’s take a quick look at each of the main elements and how you can create them.
Your business information area- is where you would put things like your logo, business name and contact information- including your phone number, e-mail address, website URL and a physical address. Simple basic things!
Your personal greeting section- is where you have an opportunity to connect directly with your customers. Keep it in line with your overall theme but do offer an emotional appeal. If you’re planning on outsourcing your e-zine, this would be the area that you still write. There is no way to fake authenticity. Talk about what’s important to you this month, it can be a challenge that you overcame as an example. If you’re introducing something new, you can put it there as something that has been up with you…the work that went into it and the excitement for the new product launch. You get the idea.
The Value Section- this will be the real heart an soul of your e-zine, it is what will keep your readers coming back for more month after month! The main goal is to simply offer information that will be valuable to your readers. This can be something that will save them time, money or it can be insights that will get them going into new directions in business that they may have never dreamed possible before reading your value section! You can include things such as articles, Q & A, reviews, interviews, statistics and even articles written by others. You won’t need each of these in every e-zine you publish, so set up a rotation and have fun with it.
Here’s a cool strategy…work to get customer interaction going within your value section by featuring a customer profile each month. Ask questions about their biggest challenges and then you can provide value when you follow-up in the e-zine with solutions.
Most important is to know that this is just another way to stay in front of your customers and continue to deliver value, which is what people want. Set yourself apart from the average crowd and focus on helping as many people as you can to get to their goals. The best part about the world of New Media Marketing such as an e-zine, is your readers will be grateful and become raving fans of yours. Also, they will be more than happy to send referrals due to the value you put into their hands.
Sharon Ann Irwin
(916) 223-4244
