How to create an effective E-zine that brings value to your readers.By
The basic elements of every e-zine are your business information, a personal greeting, a value section, product information (tie it to your value section if you can), and links for more information embedded throughout. The embedded links can be things like your website, privacy information, and how customers can opt in or out. Let’s take a quick look at each of the main elements and how you can create them.
Your business information area- is where you would put things like your logo, business name and contact information- including your phone number, e-mail address, website URL and a physical address. Simple basic things!
Your personal greeting section- is where you have an opportunity to connect directly with your customers. Keep it in line with your overall theme but do offer an emotional appeal. If you’re planning on outsourcing your e-zine, this would be the area that you still write. There is no way to fake authenticity. Talk about what’s important to you this month, it can be a challenge that you overcame as an example. If you’re introducing something new, you can put it there as something that has been up with you…the work that went into it and the excitement for the new product launch. You get the idea.
The Value Section- this will be the real heart an soul of your e-zine, it is what will keep your readers coming back for more month after month! The main goal is to simply offer information that will be valuable to your readers. This can be something that will save them time, money or it can be insights that will get them going into new directions in business that they may have never dreamed possible before reading your value section! You can include things such as articles, Q & A, reviews, interviews, statistics and even articles written by others. You won’t need each of these in every e-zine you publish, so set up a rotation and have fun with it.
Here’s a cool strategy…work to get customer interaction going within your value section by featuring a customer profile each month. Ask questions about their biggest challenges and then you can provide value when you follow-up in the e-zine with solutions.
Most important is to know that this is just another way to stay in front of your customers and continue to deliver value, which is what people want. Set yourself apart from the average crowd and focus on helping as many people as you can to get to their goals. The best part about the world of New Media Marketing such as an e-zine, is your readers will be grateful and become raving fans of yours. Also, they will be more than happy to send referrals due to the value you put into their hands.
Sharon Ann Irwin