Archive for Leadership
How To Market A Blog By Branding Yourself
Posted by: | CommentsHow To Market A Blog By Branding Yourself
Before I get started on Today’s post I wanted to share with you a few thougts from my car…
Inside of a traning mastermind recently I got some cool tips on branding and specifically how to market a blog by branding yourself first. The idea is that when you are starting out it’s easy to lose the focus and run directly to the topic or areas that you feel have hungry customers. That can set you off in a direction that may not be best for you. The first step is really to look at YOU and define your Unique Selling Proposition. I know It seems backwards and feels akward since you want to put your clients first so why in the world are you looking at yourself? Let’s take a look at a few key reasons-
You’ll be better able to serve others if you’re coming from a place of true interest and passion. If you’re already strong in something it will create an exciting brand for you one that you won’t get burned out on. If we take on a niche where were feeling out of touch and not in our element we won’t be able to easily connect to our audience. You can rsonate with an audience so much more effectively if you have a common place in life, business or family etc.
Let’s face it we spend most of our lives being evaluated on things such as jobs, school report cards, sports and medical exams and we’re handed our shortcomings and told to focus on them to improve. This is so crazy…why not start with looking at where we are strong and build from that place. Now I’m not suggesting that we can cruise through life and never peek at areas where we can strive for more…we can grow in ways never imagined when we do this regularly. However, if you and I look seriously at ourselves and take stock of what we are made of and why we are unique right here and now today…that is where we can have a strong springboard to jumpstart our blog, business and branding.
A simple way for us to get started is to look at things such as personal interests, career experience, education, family related areas, sports and hobbies. Make a big long list to get it out on paper in front of you. Then take that list and put it next to the picture below which outlines areas of business and marketing where you can make a difference for others.
Pick some of the key areas where you see a match up. As an example if you have one area of personal development where you spend most of your time that is one area where you will shine. If you’ve had sales and marketing expereience in your career or education look at that list closely. Social media is all the buzz nowadays are you passionate about Facebook, Twitter or Pinterest that is somewhere you can lead others. The traffic and advertising areas are big as well. Maybe you’re an expert at blogs or content marketing. Inside of you there are items that will match up on the list. Go ahead and pick your top 2, 3 or 5 areas and begin writing a Unique Selling Proposition. Don’t get hung up on what if things change….I’ve found things will always evolve so go for what you have right now and start making a difference for others.
For me I’m in the process of re-working my blog(s) and taking a real close look at my strenghts and passions which will generate authentic and valuable USP’s…when I first started I looked at it so basically let me get a home base up so people can come and meet me and I can write about things and share…Now that I’m part of a daily marketing mastermind I’ve expanded my view and that is why I decided to share this with you today in hopes of giving you a larger view of how you can serve others online. Not only how you can serve others but serve you first by being in a place of passion where you shine. Just like when we go on the airplane and they tell us to put our oxygen mask on first then help out others the same is true of your blog, business and marketing. Bring out the best in YOU first and the rest will take care of it self. I’d love to hear from you leave me a comment about your personal experiences in this area and let me know what wonderful USP or USP’s you found for yourself.
To Your Success - Sharon
P.S. If you’re curious and want to take a peek inside of the daily marketing mastermind that I’m a part of you can sample it here today.
How To Market A Blog 10-Step Formula
Posted by: | CommentsHow To Market a Blog 10-Step Formula
You’ve probably heard of creating an Elevator Pitch before in business. One that you use when you first meet someone new at a networking event or one for career reasons etc.. When it comes to marketing your blog having a receipe such as this 10-step formula for how to market your blog can only help you to expand your ideas and success. So let’s take a peek at what goes into this step by step togehter today. Plus as a little bonus stick with me to the end of the post and you’ll see how I used the fomula in the picture above for a product I’m passionate about. I love to see real examples so I wanted to share one today in an effort to help you move ahead quickly.
Step 1 How To Market A Blog- Solve a problem or need. When you create your blog from a space of fulfilling the needs of others by solving their unique challenges you’ll gain success nataurally.
Step 2 How To Market A Blog- Define who your blog is for…Who are you attempting to attract? If your blog targets a certain demographic or type of person be sure to mention them in your pitch. If your blog is for retirees you’ll want to develop the above pitch with them specifically addressed. Target the exact readers you want and don’t shy away from being narrowly focused. There are many micro niche bloggers who are highly successful with specific targeting which at first may seem too small to you but it’s not. Think of all the little spaces online today where there is no one paying attention to specific markets you can come along and feed a hungry audience who is being underserved.
Step 3 How to Market A Blog- Be clear with your message. Don’t leave people struggling to determine what it is you do to help them out. Stay away from jargon that fits in your insider circles and use easy to understand language that gets directly to the point.
Step 4 How To Market A Blog- Keep it short and sweet which ties into what is said in step 3. We are in the age of limited attention spans so be quick clear and make it punchy.
Step 5- How to Market A Blog- Stand out by using humor, video and imagery to quickly grab attention with your elevator pitch.
Step 6- How to Market A Blog- Be memorable chances are your elevator pitch will not convert people to blog readers…however, when you entice them to learn more by writing something that sticks in the brains of those who hear it you will capture more readers.
Step 7 How To Market a Blog - Come across with energy not hype. Provide something more than just dry information when sharing your blog, take time to describe what you feel about it. Pack it with passion so that people can see that you love what you do and you sincerely care about your topic. Your authentic passion can be felt by others and it is contaigious as long as it is not crossing over into hype land.
Step 8 How To Market a Blog- Consider using questions. People are naturally wired to answer and engage when asked a question.
Step 9- How To Market a Blog- Be ready to expand on your elevator pitch. Imagine someone telling you about their blog using an elevator pitch and you get so excited about it you ask them to tell you more…Don’t be caught in this situation with little else to offer other than your 30 second pitch. The pitch is a door opener to warmly invite those that want more into your home "blog". The idea is to have your pitch down so well that it automatically invites others to ask you more so be ready.
Step 10- How To Market a Blog- Give yourself time each day to consume other blogs in your niche so that you’re always fresh with new content ideas and opportunities to connect with like-minded entrepreneurs while blogging.
Most important is to have fun and love what you do it will show in your blogging efforts and people will automatically be attracted to the fun energy. These are some thoughts of my own that I’ve had as I continue to evolve in the blog marketing space online. I’d love to hear more about you and your elevator pitch so be sure to share in the comments what you’re up to in this area.
To Your Success- Sharon
P.S. Here is an example of an elevator pitch I wrote to help promote a community I’m passionate about check it out-
For business owners who have a burning desire to sharpen their marketing skills online, "Daily Marketing Coach" DMC+ is a close-knit private "How To Marketing" community. Unlike other subscription based business building communties online today the DMC+ is led by a pioneer in online marketing Ann Sieg, a 7-figure earner who has the receipe to help you take your marketing game to the next level with daily coaching. Imagine building a business around you and your passions (no matter what the business).
Special Webinar tonight we’d love to have you come learn more about our unique online community and the fastest track to success and a business that makes you REAL money…Imagine earning up to 60% commissions on products ranging from $2.97 to $5,000 plus monthly residual products and so much more.
This little elevator pitch will continue to evolve as I write more but you can see how I easily used the little picture and filled in the blanks to help me invite others to learn more…
How To Manage Time With 4 Principles
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Old Views-
- Manage Time
- Aviod Stress
- Life is a marathon
- Downtime is wasted time
- Rewards fuel performance
- Self-discipline rules
- The Power of Positive Thinking
Now decide in this moment to shift…To Your New Views-
- Manage Energy (Not Time)
- Seek Stress
- LIfe is a series of sprints
- Downtime is productive time (Renewal)
- Purpose fuels performance
- Rituals Rule
- The Power of Full Engagement ROCKS!
To become fully engaged and able to manage your time (energy) effectively start to draw on four principles that are separate but related sources of energy: Physical, Emotional, Mental & Spiritual. If you’re ready to break free from the Old View and Live in a New view. Learn more about How To Manage Your Time with these 4 principles by picking up the incredible book The Power of Full Engagement and get more of these valuable nuggets into your life today.
Cheers- Sharon
P.S. Tony Schwartz and Jim Loehr wrote the book and Tony has a really cool website The Energy Project where there is more info. about his mission to ignite a fire in the hearts of leaders. Enjoy & let me know what your favorite parts of the book are his website are by sending me a comment.
