As you saw in my quick little video…I was flipping through Jay Abraham’s Book The Sticking Point Solution to review his Top 10 Favorite Headlines.  As he shares in his book your headlines are just as important as the headliner at a rock concert.  When you go to a rock concert, the opening act is the warm-up for the main event.  But you’re there for one reason and that is to see the headliner. 

Jay shares his top ten with Permission from Victor O. Schwab who wrote the book How To Write a good advertisement.  If  you don’t own that book then Jay says go and order it now. 

The Top 10 in summary-

1-  “How To Win Friends and Influence People.”  This title helped to sell millions of copies of the now-famour book by the same title…however, without the words “How To” the headline would have been a trite little wall motto.

2-  “A Little Mistake That Cost A Farmer $ 3,00 a Year.” this little ad was placed in farm magazines due to the simple fact that sometimes negative ideas that offset “risk of loss” are even more attractive to the reader than the “prospect of gain.”

3-  “Are you Ever Tongue-Tied at a Party?”  This headline hits the self-concious wallflowers in the world…the people who read it and say “This is talking to me!” 

4-  “Do You Make These Mistakes in English?”  Again, a direct hit and a key work inserted “These” makes the reader feel forced to find out what “These Particular Mistakes Are?”

5-  “When Doctors “Feel Rotten,” This Is What They Do.” See the paradox since we seldom think of Drs. in poor health.  Key distinctions…when they are you are getting the word right from the horse’s mouth this carries great authority and a reward for finding out what they do.  Also, the words Feel Rotten…this brings a human element to it that you can connect with.

Just with this quick list of 5 you can see the power and the punch that good headlines pack.  To get the remaining 5 that Jay lists you deserve to have a copy of his book.  This is just s tiny tiny piece of the value packed into the book.  Here is what Brian Tracy had to say about Jay Abraham’s book The Sticking Point…”"Jay’s innovative and dynamic approached to increasing sales, cutting costs and boosting profits are the simplest, most powerful and practical I have ever seen.”

Hope this post has brought some value to you in terms of creating great headlines.  Feel free to reach out and leave me a comment on what you liked most about this post or even what specifically you plan to use from the information to boost your business.

Cheers-  Sharon Ann Irwin

P.S. Grab My Free 7-Step Training For Creating A Business and Lifestyle of Your Dreams.