Archive for September, 2010
Better Communication in 90 Seconds
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Today I’m going to break it down simply and share with you how you can begin to transform your commication skills naturally and easily. It’s all about being aware of how our brains picks up on words. Let me explain how better communication feels.
You’ve just boarded a plan to New York City and the pilot comes on the air and says “It’s good to have you on board. Now that we are on our way, I thought I’d take a few moments to let you know we don’t anticipate any bad weather, so we shouldn’t encounter any bumps, and if everything goes according to plan, there shouldn’t be any problem getting you to NYC on time.”
All of the sudden every bit of anxiety for the flight to NYC has been activated. You’ve gone from a day of good feelings with no traffic, no long lines, pleaseant check in employees and your perfect seat on the plan…To the pilot reading off to you every one of your worst fears- a rough bumpy ride, bad weather, and problems arriving at the other end. And you’re not the only one feeling this way there is a whole plane in synch with you. Very noticable with all the nervous glances exchanged after the announcement.
What happend…the pilot failed to connect with the crowd using better communication which could have been done in 90 seconds flat. Basically, he didn’t talk in a positive frame and say what he wanted to say, which was, ” Sit back relax, it’s going to be a smooth flight and we’ll be arriving in the “Big Apple” on time. Simple 90 seconds or less. By failing to talk in the positive the pilot planted a whole host of negative suggestions into the minds of the passengers.
Tip- We all go inside of our heads for the sensory information the pictures of things. Where is the bread in your kitchen? You just went to get the picture of where it is. What is your favorite Rolling Stones Song or favorite song of all time…Again you went to your head and got the tune so you could play it back in your mind. The language of the brain is made up of pictures, sounds and feelings. Your brain can only work with positive information and it’s the spoken language that comes after the input from your senses.
Pay attention to your language…for instance a simple example. You purchase something new at the office store…You thank the clerk and she says “No Problem” problem what problem? Instead it’s best to use a positive such as “My pleasure” now that’s more like it.
Enjoy your journey to better communication. If you’re looking to connect in life and business with stronger skills you can get some valuable insights in one of my favorite books “How to Connect in Business in 90 Seconds or Less” by Nicholas Boothman.
Cheers to you Communicating Great- Sharon Ann
3 Winning Social Media Strategies
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3 Winning Moves For Social Media
When you implement and learn powerful ways to boost your Internet marketing presence…You’ll be in the zone of boosting your bank account. Let’s look at 3 simple things that will lead you to a winning social media strategy. Also, things to avoid so that you don’t come off as a “Rookie in the Social Media World” of the 21st Century.
Today, the new landscape of social media has placed the opportunity in front of business owners to be able to network and touch more lives than the traditional local belly to belly stuff that we all do in our businesses.
Regardless if what anyone thinks of social networking sites, the fact is that they are here to stay. They’ll continue to evolve as everything in the online world does…but they will exist long term. Why do you think for the first time in Super Bowl History major advertisers have pulled their spots? They will put their money into social media platforms instead since there is more value “eyeballs” opportunity to build ”fans” in the social media arena these days.
Let’s look at three simple ways you can begin or even enhance your social media strategies so that you can boost your presence and bottom line.
1- Don’t make the mistake of going out and thinking if you collect a zillion contacts via Face Book, Twitter, YouTube, LinkedIn etc. you’ll have it made. I see this all too often being taught as a strategy for direct sales and networking online. Go out and add as many people as possible and get busy sending out messages, meeting invites and tweets. This is not a good idea…it’s a rookie move for sure.
Instead your goal should be to build relationships. If you go to a local networking event and just collect a stack of business cards what do you have? A stack of business cards 
If you collect the cards at the same time share some value with the person you collect the card from and then send them more value then you’re building a relationship with value in it. So start to view your contact process on any social site as a long-term relationship. Ask yourself if you really know the people that are following you on your social sites…or are they just followers that you know nothing about. I guarantee you that the business person with a smaller list of followers that has taken time to build relationships and value with those followers will have more profits than the business owner with a huge list of contacts and fewer relationships/value established. Go into to your connection process with the goal of creating “Raving Fans” and see how that changes your overall success.
Tip- You can in less than a few minutes time read a bit about a person in their profile to see what they love to do and what they are involved in now. Where they went to school, what hobbies they love if they have a family, grandkids etc.. If you have a true connect point in common then let them know when you send them a request. Don’t just friend request someone you haven’t even looked at in terms if there is a true connection point between the two of you.
Also, don’t make your friend requests about them looking into what you’re doing they don’t give a rat’s and it’s a turn off to come across like that. Act professional. You wouldn’t go into a networking event and approach someone get their card and then pitch them on your idea/attempt to close business on your first contact so don’t do it in the social networking arena either. If you do you’ll look like a “Rookie” and most likely won’t get a second shot to build that long-term relationship.
2- I’ll keep this short since I went into detail in item number 1. Go into your social media sites with a specific purpose in mind. You will get more business this way. Keep in mind that you’re not on the social sites for the sole purpose of collecting customers “sales”. It’s a bigger vision of what can you share in the way of your expertise and value so that others are naturally attracted to you and can learn more about who you are. People do business with people they know, like and trust. Use your social media platform to let others get to know you, like you and trust you over time. This will happen when you build a plan with a purpose that is solid. When you build a social media strategy with specific purpose you can have it all done in 2 hours a week. This is just one of the many things I’ve been able to learn and implement in my business that is making a big difference.
3- Go ahead and get personal…all business all the time makes for a very dull business man or woman. Chances are you have some interesting hobbies and things that you love to do outside of business time. Share that side of you so people can relate to you and connect more easily. If you collect something unique, have a special breed of dog or cat. Something big is happening in your life you want to share…Do it. Whatever you love to do in life share it and you’ll instantly become more real to your contacts.
In a nutshell, we are in the midst of a huge social media boom a time where the business owners who experiment and embrace this boom will be a part of the revolution that shapes social media history. I’m on board with it and having a blast learning and implementing.
Stay in touch with me by reading my weekly E-Zine. I promise that it will be packed full of ideas, tips and strategies for you to grow your business faster in the 21st Century. If you want to implement all of the goodies online today in your business faster vs. slower then be sure to fill out a “Complimentary Business Assessment” and myself or one of my assistants will be in touch to schedule a time with you.
Cheers to Your 21st Century Success- Sharon Ann Irwin
How to create a hot personal brand and win online
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I was looking at trends today and up popped the trend of cars…I’m a car girl for sure. Daddy raised three girls so I suppose it rubbed off on us. I’m so glad it did since the thrill of a hot sexy car and shifting gears is something that runs in my blood for sure. I love the fact that Chevy is in the lead with the new Camaro. Creating a hot personal brand to win big doesn’t have to be difficult. When you’re working on your personal brand you should be having the time of your life.
All the of buzz around the Chevy Camaro reminded me of what we’re here to do in our online businesses. We’re here to build a brand that makes people feel good on all levels. Does your brand make your crowd feel young, free, powerful, energetic and unstoppable? What type of horsepower are you putting into the marketplace for your fans. Start following the hot companies out there today and watch the moves that they make and you can begin to shift gears and put some speed into your plans.
That’s one of the things I love about being an entrepreneur…it’s being able to evolve and shift gears in the race daily. There are no limits and every day is a true blast. Learning and implementing the hottest strategies in order to have serious market pull and helping others to do the same is a burning passion of mine.
What’s under your hood? Let it out…put it in front of others let them feel the power, hear the engine roar and smell your nitro as you finish the race in 1st place. Look at what you can do to give your fans a taste of the horsepower you can deliver them so they are addicted to the speed of things when they are connected to you. Go out there and rock it like the new Camaro is right now. I’m going to put the pedal to the metal today…and crank up the Rolling Stones on my radio catch you in the wind my friends.
Some of the details of the race between Ford Motor’s Mustang and General Motor’s reborn Chevrolet Camaro, the Camaro has pulled slightly ahead for the first time since 1986. This year, through July, 53,864 Camaros were sold versus 47,524 Mustangs. “The Camaro came out with a sexy new design that made the Mustang look old,” says analyst John Wolkonowicz, who worked on Mustangs in the 1990s as a design consultant. Now Ford is coming back with new engines to keep the battle hot.
Looking to put more speed into your personal brand sooner vs. later? Apply now for a complimentary business assessment with me so we can get you shifting through the gears in your business with ease.
Addicted to shifting gears and high speeds- Sharon Ann Irwin
P.S. Keep an eye on your e-mail once you sign in for my Traffic Report…I’m launching a 7-Day Video Training Series that will put you in front of the pack with your 21st Century Online Marketing. Be one of the first to get in line to receive this training to explode your results.
